Britons have not been affected at all by a £3 million ‘Holiday at Home’ advertising campaign, according to some recent research.
Conducted by YouGov for prepaid currency card provider Caxton FX, a survey found the government’s multi million pound advertising campaign had no effect on 67% of the people surveyed, showcasing the appeal of international holiday destination for Brits.
Managing Director of Caxton FX said: ‘In spite of substantial investment, it seems that Brits are still committed to holidays abroad and with the pound currently very high against the euro, holidays abroad can offer good value; especially for those people who would prefer to avoid the Olympics this summer!’


